Perception Management, Marketing, Truth, Headache

Marketers are naturally skilled and interested in managing what people think about the brand/the company/the organization/the self/the experience/the product/the service/etc. Essentially, we manage perception.

In “The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are,” Brown writes about management of perception.

“Being in control isn’t always about the desire to manipulate situations, but often it’s about the need to manage perception. We want to be able to control what other people think about us so that we can feel good enough.”

Yah pretty much. This theme of feeling (or not feeling) “good enough” just keeps popping up everywhere I turn lately.

So what the hell is a marketing person to do? It’s a marketer’s world these days. So is everyone just managing perception and we are all buying into a curated representation and feeling shameful and inadequate when we don’t live up to the perfected images of people and lives everywhere we look?


I’m thinking this goes back to the representation of truth. Identity. Staying connected to the source. Knowing who and what we are and being able to freely and truthfully present it to the world. Oh boy.

How do we know when we are managing perception versus representing truth? What’s the difference?

Alright, I gotta go meditate or something.

Thoughts on this one?


  • I’m thinking we all market to some degree. Ourselves, our ideas, attitudes, beliefs, hot sauce? Maybe marketing is ok depending on the motive? I get very tired of the relentless sales pitches slung at me daily. It’s one of the reasons I come to places like this. Thanks for providing one of those places.


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